Nikki Cummiskey

Positions Held:

• Director - Warner Brothers (2021 - Present)
• Associate Director - Turner Media (2019 - 2020) & Apple (2020 - 2021)

Responsibilites:

• Worked closely with direct clients and strategy teams to successfully plan and execute high-impact Out of Home (OOH) advertising campaigns across multiple lines of business while implementing first to market strategies
• Integrated with digital, social and promotions teams to amplify campaigns across multiple channels
• Managed a team of up to 5+ direct reports and oversaw day to day activities to ensure on time deliverables
• Negotiated media rates to provide savings and additional value for all campaigns; resolved billing discrepancies between clients/agencies/partners
• Project lead on launching major tentpole titles for Warner Brothers such as (The Batman, Fantastic Beasts, Black Adam and Flash) and new product initiatives for Apple (Launch of iPhone 12 & 13, Apple TV+ titles, and Apple Music Radio)
• Managed account activity of $30MM-+$100MM in annual spend

Positions Held:

• Supervisor - Samsung, Omega SA

Responsibilites:

• Oversaw buying, planning and implementation process of OOH campaigns
• Negotiated media rates to deliver cost effective campaigns and aggressive savings goals for clients
• Provided competitive reporting to keep clients abreast of marketplace developments and provide agency POVs on new offerings, trends and innovations in the OOH universe
• Managed account activity of $26MM in annual spend including Cinema

Positions Held:

• Supervisor - Volkswagen, Audi, Hyatt, Enterprise, National, & Newell Brands

Responsibilites:

• Account lead on Volkswagen and Audi, providing support for Hyatt, Enterprise/National & Newell Brands
• Responsible for reporting and analysis of spend reports to forecast changes and manage billing reconciliation and discrepancies
• Managed account activity of over $15MM in annual spend including Cinema

Positions Held:

• Senior Account Executive (AT&T Northeast, Southeast, Midwest & West Regions, Fiber & B2B) Western Union & Digicel (December 2015-October 2016)
• Account Executive (AT&T Southeast and Midwest) (September 2013-December 2015)

Responsibilites:

• Responsible for account management of AT&T across multiple lines of business for all geographic territories
• Initiated effort to buy and plan for multicultural campaigns and successfully managed campaigns from initial request to completion across multiple demographic segments

Positions Held:

• Junior Buyer (November 2012-September 2013)
• Assistant Media Buyer (November 2009 - November 2012)

Responsibilites:

• Responsible for negotiating rates and frequencies on local affiliates in top 100 markets
• Estimated household and demographic information for all dayparts using Nielsen ratings and obtained bonus weight to maintain deliveries across all clients and dayparts